Art has been way under-used as a way to sell stuff. Take condoms, for instance. Who wants to buy a condom in a plain vanilla (or purple) wrapper? But encased in Rembrandt, Rodin, or a steamy photograph by Richard Avendon—well, sign me up! Not only do I get to prevent the spread of STDs and pregnancy, but I also receive a ‘free’ slice of culture. I'd go for the Rubens' Adam and Eve.
I guess the Thyssen-Bornemisza museum in Madrid gets it, and according to The Guardian, where I saw the sales strategy described, the museum believes that while it may not be the first time condoms have been used in art, it may be the first time that art has been used to sell condoms.
The condoms in question are to go on sale at the museum shop, in packets specially decorated with works to be featured in the museum's Tears of Eros exhibition later this month. Potential wrapper art include works by Rodin, Rubens, Maillais and Bernini.
It’s not exactly poetry, but there must be a poem in there somewhere.